AfricaJUICE is seeking to transition into its next stage of growth by adding production volumes and product diversity. The plan is focused on realizing the passion fruit potential of its existing farm and its outgrowers, on diversifying its product base with the development of three new strategic crops (pomegranate, acerola, and lemon), and on expanding its production capacity. The outgrower program will be expanded to incorporate 1,000 to 2,000 ha of smallholder passion fruit farmers. With project growth, the company will employ 3,000 employees by 2018, a net increase of approximately 1,400 employees, and will support an outgrower program targeted to reach 1,000 farmers.
Other Development Impacts
GAFSP Private Sector Advisory Services is also working with africaJUICE to build the internal expertise that is necessary to apply and comply with the IFC's Environment and Social Action Plan (ESAP). It is expected that ESAP specialists will engage with africaJuice for a total of 6-12 months to improve environmental and social systems in line with the risks identified by the IFC.